Essays about: "Niklas Andersson"
Showing result 26 - 26 of 26 essays containing the words Niklas Andersson.
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26. Requirements on variables within industrial segmentation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Problem discussion: Industrial segmentation based on strategy requires a new course of action. How will overarching variables be chosen if the segmented objects change continuously? With which strategic sub variables will sub segments be created? Purpose: The theoretical purpose is to identify requirements on variables within segmentation of existing customers in industrial markets. READ MORE