Essays about: "Noa Yamamoto"
Found 1 essay containing the words Noa Yamamoto.
-
1. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and the implemented CSR activities. READ MORE
Result pages:
1