Essays about: "Online Game Brands."

Found 5 essays containing the words Online Game Brands..

  1. 1. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  3. 2. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Angeles; Matthieu Thomas; [2023]
    Keywords : Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Abstract : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. READ MORE

  4. 3. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). READ MORE

  5. 4. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

  6. 5. You won’t believe what we found out about online news! : Clickbaiting and the influence on brand trust in online news media

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ruben Grandin; Eric Forsberg; [2017]
    Keywords : ;

    Abstract : The internet is changing the game for traditional print media, newspapers are now forced to move onto the web. The adjustment from print to the web has created a highly competitive market for most news brands. READ MORE