Essays about: "Online non-buyers"
Found 2 essays containing the words Online non-buyers.
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1. Factors that make non buyers hesitant to buy groceries online
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : What are the factors that make non buyers hesitant to buy groceries online? The purpose of this study is to examine why non buyers hesitate to buy groceries online. Different factors are linked to two theoretical frameworks, namely Theory of planned behavior (TPB) and Technology acceptance model (TAM). READ MORE
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2. Effects of Perceived Risks on Online Shopping Behavior
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Online shopping is rapidly expanding across the globe including developing markets. The consumer is under the perception of different types of risks associated with online shopping which may damage him. READ MORE
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