Essays about: "Online subscriptions"

Showing result 6 - 10 of 10 essays containing the words Online subscriptions.

  1. 6. Creating the automatic customer; how do companies transform frequent buyers into subscribers?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Olsson; [2018]
    Keywords : subscriptions; online marketing; consumer marketing;

    Abstract : Creating the automatic customer; how do companies transform frequent buyers into subscribers? This paper examines how companies transform their frequent buyers into subscribing to the product they are frequently buying, assuming this is a priority for companies, since it is assumed to lead to higher revenue in the long run. The paper uses different sources for mapping company communicational behavior, interviews and test-runs are the primary sources of information. READ MORE

  3. 7. “Less Is More, Forget The Mass” : An Explorative Study on Product Transformation Strategies for Subscription-first Newspapers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Isabella Frank; [2018]
    Keywords : Newspapers; business models; subscription; online revenue; readership; online journalism;

    Abstract : The competitive market of the newspaper industry has undergone considerable changes driven by new technology, the internet and changing audience behavior. The industry is facing two current crises, the decline in print and advertising revenues, and at the same time, the growth of free online content. READ MORE

  4. 8. A Machine Learning approach to churn prediction in a subscription-based service

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Clas Blank; Tomas Hermansson; [2018]
    Keywords : machine learning; churn; subscription; random forest; SVM; neural network; logistic regression; gini impurity; features;

    Abstract : Prenumerationstjänster blir alltmer populära i dagens samhälle. En av nycklarna för att lyckas med en prenumerationsbaserad affärsmodell är att minimera kundbortfall (eng. churn), dvs. kunder som avslutar sin prenumeration inom en viss tidsperiod. READ MORE

  5. 9. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Simon Schmitz; [2015]
    Keywords : podcast industry; online streaming; business model canvas; VRIO analysis; success factors; podcast; podcastindustri; online-streaming; business model canvas; VRIO-analys; framgångsfaktorer;

    Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE

  6. 10. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE