Essays about: "Overt Prestige"

Found 2 essays containing the words Overt Prestige.

1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   University essay from

   Author : Daniel Neate; [2022]
   Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

3. 2. The Role of English in South Korean Social Mobility : A Sociolinguistic Study on Korean Native Speakers’ Perspectives, Language Ideologies, and Identities with Respect to English

   University essay from Stockholms universitet/Engelska institutionen

   Author : Danja Schierenbeck; [2022]
   Keywords : Korea; English; Vertical Social Mobility; Identity; Language Ideology; Overt Prestige;

   Abstract : English has been a central language in various sectors of South Korean (henceforth Korean) society for over a century, with historical events and contexts resulting in a glorification of the language as both an essentiality for success and an indicator of superiority and modernity (Park, 2009; Cho, 2017). With English becoming omnipresent in recent times due to an increasing focus on globalisation within Korean society, most families rigorously pursue English education to ensure optimal chances of employment. READ MORE