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Showing result 1 - 5 of 52 essays matching the above criteria.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. Investigation of the impact of personal norms and environmental awareness to sustainable purchasing behaviour among tourists in Sweden : Quantitative Analysis

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kulsoom Adnan; [2023]
    Keywords : Personal norms; Purchasing behavior; Swedish tourists; Eco-friendly accommodation choices;

    Abstract : This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. READ MORE

  3. 3. Environmental Leverage through Sport Event Portfolios : A Case Study of Östersund

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Tami Lanzendorf; [2023]
    Keywords : sport events; sport tourism; sustainable destination development; event portfolio; environmental sustainability; event leverage;

    Abstract : This study analyzes how sport event portfolios can be used in a targeted manner to enable environmental event leverage and promote the sustainable development of a destination from an environmental perspective. For this purpose, semi-structured expert interviews as qualitative research methods were conducted to gain in-depth insights from different angles. READ MORE

  4. 4. Local Nature Matters : A Story of How Empowerment from Tourism Contributes to Local Nature Stewardship in Rural Communities

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sarah Nieutin; [2023]
    Keywords : Place attachment; resident empowerment through tourism; nature stewardship; care for nature; resident attitudes towards nature stewardship; nature’s contribution to people framework; social exchange theory;

    Abstract : This Master thesis examines the role of resident empowerment in rural nature tourism in shaping the relations between how residents engage with local places and local nature stewardship in Plouguerneau, France. Through a conceptual framework that includes the concepts of empowerment, place attachment, care for nature, and nature stewardship, the study models the effect of place attachment and care for nature on resident stewardship attitudes and how resident empowerment in tourism mediates this relationship. READ MORE

  5. 5. Promotion and Protection of Human Rights in the context of Corporate Social Respnsibility by hotels in Zanzibar. : A Minor Field Study

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Melinda Pihlstål; [2023]
    Keywords : Human Rights; Corporate Social Responsibility; Hotel Industry; Tourism; Zanzibar;

    Abstract : This minor field study is an explorative analysis of the promotion/protection of human rights in the context of corporate social responsibility by two hotels in Zanzibar. The aim of the thesis is to analyze the motivations of the CSR practices of two hotels in Zanzibar and if the CSR practices can be used to promote/protect stakeholders human rights. READ MORE