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1. 1. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Peter Arrehag; Sofia Persson; [2014]
   Keywords : Employer attractiveness; EmpAt; internal brand equity; IBE; employer branding;

   Abstract : Background: Differentiation towards one’s competitors is crucial. Brand can symbolize competitive advantages through intangible assets, though the focus in both companies and academia has largely been on adding intangible values to products. To large extent employees has not been consider as an aspects that could add value, i.e. READ MORE