Essays about: "Petra Olgrim"

Found 1 essay containing the words Petra Olgrim.

  1. 1. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Petra Olgrim; Ronja Karlsson; [2021]
    Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

    Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE