Essays about: "Petra Sellin"

Found 1 essay containing the words Petra Sellin.

  1. 1. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    University essay from Högskolan i Halmstad

    Author : Petra Sellin; Julia Weideborn; [2022]
    Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

    Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE