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1. 1. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Pooriphong Nilcham; [2013]
   Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

   Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE