Essays about: "Positioning of Banks"

Showing result 6 - 8 of 8 essays containing the words Positioning of Banks.

1. 6. Moral Hazard in Financial Networks

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Per Bäckman; Frank Nieuwendijk; [2012]
   Keywords : financial contagion; network theory; moral hazard; simulation; interbank markets;

   Abstract : We develop a model of moral hazard within financial networks. By combining network theory, financial contagion theory and game theory we show that players in financial markets have the potential to exploit their positioning within the network. To illustrate the theory, we construct a simulation model where one bank has a defaulting external asset. READ MORE

3. 7. Brand strategy in the Swedish banking industry : A comparative study of Nordea and SEB

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Henrik Edström; Christian Algotsson; Emil Folkesson; [2008]
   Keywords : brand; brand identity; positioning; Nordea; SEB;

   Abstract : A brand consists of more parts than the visible features such as names and logotypes. No matter in what industry a company is acting the brand in itself determines if the company will succeed or not. A successful brand is extremely hard to copy since two exactly similar brands do not exist. READ MORE

4. 8. Internet Banking in Greece : Development, Evaluation and Perspectives

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Andreas-Nikolaos Papandreou; [2006]
   Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

   Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE