Essays about: "Potential problems of mncs"

Found 3 essays containing the words Potential problems of mncs.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. MNC Growth in Emerging Markets Based on Understanding of Customer Behaviour  and Development of Reliable Distributor Network : a Case Study on EPLSG, Russia

    University essay from Handelshögskolan BBS

    Author : Paraskevas Paraskevas; Olena Dorokhova; Svetlana Fotina; [2008]
    Keywords : Electrolux; Laundry Systems; Hospitality Sector; Sochi; International Marketing; Institutional Environment;

    Abstract : In this thesis we examine the issue of growth in emerging markets and in specific how MNCs can achieve growth by understanding the customer and building a solid distributor network on the example of EPLSG in the Russian market. In this context we investigate the correlation of the growth potential with institutional environment, customer behaviour, distributorship and brand equity. READ MORE

  4. 3. Multinational Corporations and Spillovers in Vietnam - Adding Corporate Social Responsibility

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Charlotta Undén; [2007]
    Keywords : Foreign direct investment; spillover effects; corporate social responsibility; Vietnam; Multinational Corporations; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : Vietnam carried out its economic reform Doi Moi in the mid-1980s. Market-based economic policies and legal frameworks have contributed to open up the country, trade barriers have been removed and Foreign Direct Investment (FDI) is now a fundamental part of the economy. READ MORE