Essays about: "Pr techniques"

Showing result 6 - 8 of 8 essays containing the words Pr techniques.

1. 6. The State of the Art in PR Evaluation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hanna Stensson; [2017]
   Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

   Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE

3. 7. Using the potential of the blog - A comparison of techniques in Swedish political

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Daniel Grubb; [2011-02-21]
   Keywords : Political blog; blog techniques; social media; pr; blog statistics; usage of techniques; blog demographics;

   Abstract : As the use of Internet and social media increases, the Swedish politicians not only use the traditional media but also blogs as a way to reach out with their political message. The research objective of this thesis is to answer in what extent the media and blogging techniques are used in Swedish political blogs, and how the use differs demographically and politically. READ MORE

4. 8. Communicating Georgia : Georgia's information campaign in the 2008 war with Russia

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Artur Jugaste; [2011]
   Keywords : public relations; georgia; information war; strategic communication; south ossetia;

   Abstract : During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. READ MORE