Essays about: "Predictive analytics"

Showing result 31 - 35 of 39 essays containing the words Predictive analytics.

  1. 31. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Lujiao Tan; [2017]
    Keywords : Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

    Abstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE

  3. 32. AUTOMATED ASSESSMENT FOR THE THERAPY SUCCESS OF FOREIGN ACCENT SYNDROME : Based on Emotional Temperature

    University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

    Author : Trishala Chalasani; [2017]
    Keywords : Emotion Recognition; Pattern Recognition; Predictive Health Analytics; Cost-effective biomarker;

    Abstract : Context. Foreign Accent Syndrome is a rare neurological disorder, where among other symptoms of the patient’s emotional speech is affected. As FAS is one of the mildest speech disorders, there has not been much research done on the cost-effective biomarkers which reflect recovery of competences speech. Objectives. READ MORE

  4. 33. Analytics in a Decision Service Context

    University essay from Lunds universitet/Institutionen för informatik

    Author : Thomas Broersen; Dave Bon; [2017]
    Keywords : Analytics; Decision Automation; Decision Management; Decision Services; Business and Economics;

    Abstract : Organizations struggle to rapidly respond to competitive and changing business environments and therefore implement smarter Information Systems that incorporate automated decision services. An imminent role for complementing automated decision making are analytics, as it can evaluate past performances to provide insights on potential future decision making endeavors. READ MORE

  5. 34. Data-driven decision making in Marketing : A theoretical approach

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Benjamin Peyne; Ariane Chan; [2017]
    Keywords : Data-driven decision making Strategic decision making Analytics Big data Marketing Decision making Decision making quality Marketing predictive Customer insight Intuition;

    Abstract : Customer insight is at the heart of the big data era. This revolution makesit possible to directly obtain high potential data and in large quantitiesabout customers. Thus we take note that, more than ever, a large volumeof big data is collected by companies.We observe that big data have become a necessary tool within marketing. READ MORE

  6. 35. Lifetime prediction of sealing component using machine learning algorithms

    University essay from Lunds universitet/Produktionsekonomi

    Author : Olof Jansson; [2016]
    Keywords : Analytics; Machine Learning; Microsoft Azure; Condition Monitoring; Predictive Maintenance; Technology and Engineering;

    Abstract : Tetra Pak is a world leader in the food packaging industry and has been so for a very long time. In recent years however, they are experiencing increased competition from low-cost suppliers selling their previously patented paper as a commodity. This has forced Tetra Pak to focus more on selling complete systems and services. READ MORE