Essays about: "Big Data"

Showing result 1 - 5 of 1217 essays containing the words Big Data.

  1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : MSc Marketing and Consumption.... READ MORE

  2. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

  4. 4. Visualizing public transport with heat-maps : Comparing the scalability of SVG and Canvas for heat-maps

    University essay from Mittuniversitetet/Institutionen för data- och systemvetenskap

    Author : Jim Eriksson Kuitu; [2020]
    Keywords : SVG; Canvas; heat-map; D3.js; scalability; visualisation;

    Abstract : Computer hardware is constantly improving, displays get bigger resolutions and the hardware can handle more data. Consequently, we can display more information with digital visualisation and our software needs to scale well with this increase. READ MORE

  5. 5. Adopting Machine Learning in Small Companies

    University essay from Malmö universitet/Teknik och samhälle

    Author : Jakob Kennerberg; Yun-Fah Chow; [2020]
    Keywords : Machine Learning; Agile; Small Companies;

    Abstract : Machine Learning (ML) has become a hot topic in recent years because of its potential benefits for many companies. Especially some big companies such as Amazon, Google and Microsoft have shown several successful cases on integrating AI capability in their own businesses. READ MORE