Essays about: "Big Data"

Showing result 1 - 5 of 1123 essays containing the words Big Data.

  1. 1. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Giulia Di Mascio; [2019-07-08]
    Keywords : digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Abstract : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. READ MORE

  2. 2. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie Hartman; Johanna Elming; [2019]
    Keywords : Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

    Abstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE

  3. 3. User Adoption of Big Data Analyticsin the Public Sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Abayomi Rasheed Akintola; [2019]
    Keywords : adoption intention; big data; big data analytics; Cronbach’s alpha; probit regression; public sector; public policy; statistical significance; unified theory of acceptance; use of technology UTAUT ;

    Abstract : The goal of this thesis was to investigate the factors that influence the adoption of big data analytics by public sector employees based on the adapted Unified Theory of Acceptance and Use of Technology (UTAUT) model. A mixed method of survey and interviews were used to collect data from employees of a Canadian provincial government ministry. READ MORE

  4. 4. The Future of Auditing : A Qualitative Study of the Swedish Audit Profession in a Digital World

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Stephanie Kiratsopoulou; Robin Kjellberg; [2019]
    Keywords : Digitalization; Delphi method; audit process; audit risk and audit in the future;

    Abstract : Background – As we live in a more digitized world, technological advancements have already taken place and have reshaped many different industries. One of these industries is the audit profession, which is a profession where the digitalization can contribute immensely. READ MORE

  5. 5. Sentiment Analysis of Nordic Languages

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi; Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Fredrik Mårtensson; Jesper Holmblad; [2019]
    Keywords : Neural networks; LSTM; GRU; Keras; Sentiment analysis; Nordic languages;

    Abstract : This thesis explores the possibility of applying sentiment analysis to extract tonality of user reviews on the Nordic languages. Data processing is performed in the form of preprocessing through tokenization and padding. A model is built in a framework called Keras. READ MORE