Essays about: "ROMI"

Found 2 essays containing the word ROMI.

  1. 1. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Joanna Jönsson; Mikaela Zahn; [2018]
    Keywords : Return on Marketing Investment;

    Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

  3. 2. Marketing Investment Effectiveness of Small Clothing Firms in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : David Yañez; Iñigo Portilla; Christopher Claw; [2015]
    Keywords : ROMI; Return on Marketing Investment; Marketing Investment; Small Business; Marketing Effectiveness;

    Abstract : Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions. READ MORE