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1. 1. Understanding Consumer Acceptance of Mobile-Retail. An empirical analysis of the revised technology acceptance model

   University essay from Göteborgs universitet/Graduate School

   Author : Irena Batkovic; Renata Batkovic; [2015-07-08]
   Keywords : Mobile-retail; Mobile-commerce; Technology Acceptance Model TAM ; Adoption; Intention;

   Abstract : ABSTRACT This study was motivated by the desire to identify relevant acceptance drivers of mobile-retail. An integrated model was presented that incorporated social influences, compatibility and mobility into the Technology Acceptance Model as indicators of consumers’ intentions to use mobile-retail. READ MORE