Essays about: "Mobile-commerce"

Showing result 1 - 5 of 27 essays containing the word Mobile-commerce.

1. 1. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elin Forsberg; [2021]
   Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

   Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

3. 2. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

4. 3. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Sadaoui Mehenni; [2020]
   Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

   Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

5. 4. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Yusha Zhang; Klavdija Zalar; [2020]
   Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

   Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE

6. 5. Mobile Commerce : The retail ecosystem in the technological transition

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Franziska Nagel; [2018]
   Keywords : Transformation; transition; organizational change; m-commerce; mobile commerce; technology development; information technology; ecosystem; ecosystem relations;

   Abstract : The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. READ MORE