Essays about: "SAE level 5"
Found 2 essays containing the words SAE level 5.
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1. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. READ MORE
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2. Lateral vehicle dynamics control by integrated longitudinal load control
University essay from KTH/FordonsdynamikAbstract : This master thesis was performed together with the Vehicle Dynamics department at Volvo Cars, Torslanda. Volvo Cars is a global producer of passenger cars. READ MORE