Essays about: "SILJA HOKKANEN"

Found 1 essay containing the words SILJA HOKKANEN.

  1. 1. Fashion brands and consumption in postmodern consumer culture. The construction of self and social identities.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SILJA HOKKANEN; [2014]
    Keywords : Identity construction; social identity; fashion brands; postmodern consumer culture; consumption;

    Abstract : Today’s postmodern consumer culture is embedded with consumption and products are now used for their symbolic properties. Possessions have become so important for us that they have become a part of our extended selves and forms of differentiation between individuals and groups of people. READ MORE