Essays about: "SME Resources"
Showing result 21 - 25 of 139 essays containing the words SME Resources.
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21. Towards Synthetic Vertical Integration - How Blockchain might reshape Supply Chain Integration in the fashion industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Supply chain integration is a field that has been long studied to better understand how companies may improve their businesses. A broader supply chain integration has been traditionally linked to large or multi-national enterprises, who possess more resources and power to improve their supply chains, and pursue strategies such as vertical integration as means to gain a competitive advantage. READ MORE
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22. Digital Marketing among SMEs within the B2B sector during Covid-19
University essay from Göteborgs universitet/Graduate SchoolAbstract : This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. READ MORE
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23. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE
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24. Influence of Digitalization on business model innovation in the Internationalization Process of SMEs
University essay from Göteborgs universitet/Graduate SchoolAbstract : In the changing business environment characterized by the emergence of modern digital technologies, SMEs are in a great need of innovating their business models in order to remain competitive in this digital era. Moreover, being a competitive global player can be a challenging task for SMEs who are often constrained with limited resources in running their businesses efficiently. READ MORE
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25. The Acceleration of Digitalization and its Influence on Business Model Innovation : A qualitative study of Swedish SMEs from the perspective of a business developer
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Covid-19 has accelerated digitalization and pressured companies across multiple sectors to digitally transform their operations. Such adaptation requires businesses to rethink and change their existing business models, thus, business model innovation (BMI). READ MORE
