Essays about: "SMI types"

Found 2 essays containing the words SMI types.

  1. 1. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice Fransson; Emilia Köping-Höggård; [2023]
    Keywords : Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

    Abstract : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. READ MORE

  3. 2. Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Media, Management and Transformation Centre (MMTC)

    Author : Janet Temitope Adenola; [2019]
    Keywords : Social media influencers; SMI; Social media users; Entrepreneurship; EO; Entrepreneurial Orientation; IEO; Individual entrepreneurial orientation; personality traits; Entrepreneurship; Social media entrepreneurs; Entrepreneurs; SMI; Social media influencers; EO;

    Abstract : Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. READ MORE