Essays about: "SUZANA IVKOVIC"

Found 1 essay containing the words SUZANA IVKOVIC.

  1. 1. End user perception of managerial interventions in the later stages of assimilation - a case study of a CRM system implementation process

    University essay from Lunds universitet/Institutionen för informatik

    Author : Suzana Ivkovic; Johan Nehlin; [2007]
    Keywords : CRM; Managerial interventions; Assimilation; Informatics; systems theory; Informatik; systemteori; Mathematics and Statistics;

    Abstract : Since CRM system research has currently overlooked the combination of end user and managerial intervention the aim of this study is to highlight how the managerial interventions are perceived by the end users in the later stages of assimilation in a CRM implementation process. Through a review of relevant literature and research articles a theoretical framework was created containing four themes: messages of top management support, training, resources, and technology champion. READ MORE