Essays about: "Samir Nabil"

Found 1 essay containing the words Samir Nabil.

  1. 1. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    University essay from KTH/Industriell Management

    Author : Samir Nabil; [2018]
    Keywords : Customer retention; attrition; business model; innovation; customer journey;

    Abstract : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. READ MORE