Essays about: "Sara Follin"
Found 1 essay containing the words Sara Follin.
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1. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program
University essay from Institutionen för marknadsföring (MF)Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE
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