Essays about: "Sarah Al-Shaaban"

Found 1 essay containing the words Sarah Al-Shaaban.

  1. 1. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mingyan Yang; Sarah Al-Shaaban; Tram B. Nguyen; [2014]
    Keywords : Consumer attitude; Organic food; Health; Consumer knowledge; Environmental; Norms; China; Purchase intention;

    Abstract : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. READ MORE