Essays about: "Selection Antecedents"

Found 4 essays containing the words Selection Antecedents.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Månsson Ludwig; Hempel Ossian; [2022]
    Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE

  3. 2. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nermin Osmanovic; [2020]
    Keywords : brand love; antecedents; pathways; self-brand integration; anthropomorphism;

    Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE

  4. 3. Board Formation in University Spin-Offs - A qualitative study on board formation and changes in a Swedish context

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Gustaf Bernander; Victor Bördin; [2014-08-12]
    Keywords : Corporate Governance; Sweden; University Spin-Offs; Board Formation; Board Composition; Selection Antecedents;

    Abstract : .... READ MORE

  5. 4. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Tobias Pehrsson; [2014]
    Keywords : Entry mode; organizational capabilities; institutional theory; post-entry performance;

    Abstract : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. READ MORE