Essays about: "Selena Fridvad"
Found 2 essays containing the words Selena Fridvad.
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1. THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to examine how Aaker’s (1997) brand personality scale functions in a culture outside of its country of origin and develop a deeper understanding of how Swedish consumers ascribe commercial brands symbolic values in terms of human personality traits. The thesis applies a quantitative research approach where data aggregation and analysis is conducted in a total of three interlinked studies. READ MORE
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