Essays about: "Services"

Showing result 1 - 5 of 4586 essays containing the word Services.

  1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  2. 2. The commercial effects of IMO’s regulation of the global sulphur cap in 2020 - A study on the procurement of deep-sea Ro-Ro at Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Jansson; Jesper Saarinen; [2019-07-09]
    Keywords : Deep-Sea Ro-Ro Shipping; VCC; Procurement; IMO’s Global Sulphur Content Limit; Sulphur Regulations; Marine Fuels; Bunker Adjustment Factor;

    Abstract : The International Maritime Organization (IMO) has announced a new global sulphur content limit for fuels burnt on ships sailing in global waters. The implementation date for this regulation is on January the 1st, 2020 and entail a maximum sulphur content of 0.5%, in contrast to the current sulphur content limit in global waters of 3.5%. READ MORE

  3. 3. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Jansson; [2019-07-08]
    Keywords : ;

    Abstract : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. READ MORE

  4. 4. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Analysing car-sharing and variations between practices within the mobility nexus in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Mariya Kristiansen; Desislava Chukarska; [2019-07-03]
    Keywords : car-sharing; practice theory; variations; elements of practice; practitioner;

    Abstract : MSc in Marketing and Consumption.... READ MORE