Essays about: "Small and Medium-enterprises SMEs"

Showing result 26 - 30 of 119 essays containing the words Small and Medium-enterprises SMEs.

1. 26. SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN THEDEVELOPMENT OF TOURISM IN THE GLOBAL SOUTH : THEIR ROLE AND CHALLENGES

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Isaac Mantey; [2021]
   Keywords : ;

   Abstract : The tourism industry in many parts of the world is highly developed and this is attributed to the influx and fast growing of Small and Medium Enterprises (SMEs) operations in the sector. However, there seems to be paucity of studies on Small and Medium Scale Enterprises in the development of tourism in Africa in general and Ghana in particular. READ MORE

3. 27. Challenges of AI Adoption in SMEs

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Julian Roa Baez; Remi Leon Igbekele; [2021]
   Keywords : Small and Medium Enterprises SME ; Organizational Technology Adoption; Artificial Intelligence; IT Innovation Adoption; Små och medelstora företag SME ; organisatoriskt teknik antagande Artificiell intelligens; antagande av IT-innovationer;

   Abstract : This thesis paper discusses the adoption of Artificial Intelligence (AI) technologies in the context of small and medium-sized companies. AI is a disruptive innovation currently leading a technological transition in many industries. Academic literature on its adoption in the context of SMEs is limited. READ MORE

4. 28. Exploring the Perceptions and Challenges of Information Systems Adoption by Family Small-Medium Enterprises

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Hira Kashif; [2021]
   Keywords : Information Systems Adoption; Information Systems Hesitancy; Information Systems Adoption Challenges; ERP Adoption; ERP Systems; Family SMEs; DTOE Model; TOE Model;

   Abstract : The focus of this master’s thesis is on family-run small and medium enterprises and their adoption to information systems. The motivation for this research is to understand the family businesses’ challenges related to technology adoption, so that the level of hesitancy many family SMEs are having with the process can be understood and minimised. READ MORE

5. 29. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

6. 30. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
   Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

   Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE