Essays about: "Small and Medium-enterprises SMEs"

Showing result 31 - 35 of 119 essays containing the words Small and Medium-enterprises SMEs.

  1. 31. How do SMEs in Sweden perceive the usage of SEO?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sabin Ajam; Berivan Batak; [2021]
    Keywords : SEO; digital marknadsföring;

    Abstract : The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. READ MORE

  3. 32. Development and Analysis of Automated Data Collection Solutions for Tool Maintenance in CNC Machines : A Case Study in a Swedish SME

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Cezar Stefan; Ioana Cocis; [2021]
    Keywords : ;

    Abstract : Since small-to-medium enterprises (SMEs) represent a backbone for sustainable economicgrowth, the need for increasing the degree of automation in production plants is pushing today’sengineers to find customized and cost-efficient solutions. In the Industry 4. READ MORE

  4. 33. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Doreen Avi; Martin Kallur; [2021]
    Keywords : small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

    Abstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE

  5. 34. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  6. 35. The influence of leadership on employee commitment to small and medium enterprises

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Marie S. N Goe; Priscilla Martey; [2020]
    Keywords : Job satisfaction; Motivation; Employee commitment; Leadership in SMEs;

    Abstract : .... READ MORE