Essays about: "Social Fitness"
Showing result 11 - 15 of 54 essays containing the words Social Fitness.
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11. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Samuel Andersson Emma Berg Albin Lundgren 99/09/15 99/08/12 99/04/03 Title: Digital Marketing Strategies for Startups in the Fitness Industry Supervisor: Ali Farashah Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose: This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup. Method: The approach of this study was a qualitative approach. READ MORE
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12. Enhancing Dynamic Capabilities through Organizational Leadership amid COVID-19 Disruption : A case study of a Social Innovation Housing Project in Sweden
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : This thesis examines dynamic capabilities and leadership in a Swedish social sustainability-oriented housing project during the unprecedented 2020-2021 COVID-19 business disruption. It employs a descriptive case study approach, investigating the organization’s ability to innovate in the face of the pandemic. READ MORE
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13. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE
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14. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online. Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. READ MORE
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15. Think slow, it lasts longer : A qualitative study on how slow fashion can contribute to strategic sustainable development.
University essay from Umeå universitet/FöretagsekonomiAbstract : Today's fashion industry, which is characterized by fast demand shifts and overconsumption, is argued to be contributing to the world's increasing environmental and social issues, and thus bringing harm to the global environment and society. Due to this, a “rebellion” has evolved accordingly, and can further be described as the Slow Fashion movement that strives to create a sustainable fashion industry. READ MORE
