Essays about: "Sofia Alm"

Found 2 essays containing the words Sofia Alm.

1. 1. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sofia Alm; Rebecca Åbom; [2023]
   Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

   Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

3. 2. The Locked-In Identity? : A case study of the management of multiple organizational identities in a dependent partner organization

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sofia Alm; [2020]
   Keywords : organizational identity; multiple organizational identities; management of multiple organizational identities; dependent partner organizations; member identification.; organisatorisk identitet; multipla organisatoriska identiteter; hanteringen multipla organisatoriska identiteter; beroende partnerorganisationer; medlemsidentifiering;

   Abstract : For decades´ researchers as well as business managers have deliberated on the matter of what constitutes an organization´s core and identity. This paper investigates the management of multiple identities in a dependent partner organization, defined as an organization with products or services dependent on, and/or with a business derived from, a mother organization´s products or services. READ MORE