Essays about: "Advertisement Attitudes"

Showing result 1 - 5 of 60 essays containing the words Advertisement Attitudes.

  1. 1. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Jonathan Ruus; [2023-03-17]
    Keywords : English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

    Abstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE

  3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  4. 3. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  5. 4. THE POSITIVE IMPACT OF PERSONALISED ADVERTISEMENT

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Philip Bergendahl; Elin Apéll; [2022-10-13]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad

    University essay from SLU/Dept. of Clinical Sciences

    Author : Leo Krantz; [2022]
    Keywords : livmoderframfall; mjölkkor; förekomst; behandling; överlevnad;

    Abstract : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. READ MORE