Essays about: "Songyang Gao"

Found 2 essays containing the words Songyang Gao.

1. 1. How retailer’s customer loyalty program can influence the channel power and the relationship with manufacturer

   University essay from Avdelningen för ekonomi

   Author : Songyang Gao; [2010]
   Keywords : customer loyalty program; channel power; relationship;

   Abstract : Aim: The aim of this study is to investigate how retailer’s customer loyalty program can influence the channel power and what relationship between retailer with manufacturer can be created when channel power changes.   Method: A case study was adopted, and a qualitative research and face-to-face interview were used to collect the fundamental data. READ MORE

3. 2. A new approach for analyzing the RL competence in 3PLs : A case study of FLB

   University essay from Institutionen för teknik och byggd miljö

   Author : Sen Yang`; Songyang Gao; [2009]
   Keywords : Reverse logistics; Analytic hierarchy process; Assessment tool; and 3PLs;

   Abstract : Purpose – The purpose of our thesis is to introduce a new approach to help small and medium third party logistics service providers (3PLs) to develop and improve their Reverse logistics.   Design/methodology/approach – A case study was adopted, and a qualitative questionnaire and face-to-face interview were used to collect the fundamental data. READ MORE