Essays about: "Strategies"

Showing result 1 - 5 of 6054 essays containing the word Strategies.

  1. 1. Will Good Deeds Redeem Your Sins? A quantitative study of the effects of corporate charitable donations in a sin stock setting

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Mattsson; Herman Weber; [2020-08-05]
    Keywords : Sin Stocks; CSR; Corporate Donations; Charity; Legitimacy; Stakeholder Sentiment;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  2. 2. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  3. 3. How can the CFO be a valuable ally for innovation? - A multiple-case study on what current methods CFOs are using for fostering innovation in an organisation

    University essay from Göteborgs universitet/Graduate School

    Author : Ellinor Joelsson; Linnéa Ragnell; [2020-07-23]
    Keywords : Innovation; Chief Financial Officer CFO ; Innovation Management; CFO methods for innovation; Pentathlon Framework; Innovation Control Systems;

    Abstract : Globalisation, digitalisation and rapid advancements in technology are creating faster businessenvironments which demand organisations to be more innovative. At the same time, it has beenproven difficult for companies to successfully manage innovation. READ MORE

  4. 4. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. READ MORE

  5. 5. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE