Essays about: "Tata Nano"

Found 2 essays containing the words Tata Nano.

  1. 1. Closing the gap between frugal and reverse innovation : Lessons learned from the case of the Tata Nano

    University essay from Företagsekonomi; Filosofiska fakulteten

    Author : Martin Aschmoneit; Dijana Janevska; [2013]
    Keywords : reverse innovation; frugal innovation; emerging markets; multinational companies; Tata Nano.;

    Abstract : Abstract Title: Closing the gap between frugal and reverse innovation – Lessons learned from the case of the Tata Nano Authors: Martin Aschmoneit ([email protected]) Dijana Janevska (dijana.janevska@gmail. READ MORE

  3. 2. How to Settle the Tussle between Business Model Innovation Approaches : Exploring the Automotive industry using a dual case study of Fiat and Tata Motors

    University essay from Företagsekonomi

    Author : Arifulla Shariff; Mennatullah Elsalhy; [2013]
    Keywords : Business Model Innovation; Open Innovation; Automotive Industry; Fiat; Tata Motors; Tata Nano; Re-innovating Existing Business Model; Multiple Business Model; Value network; Technology Innovation; Innovative Leadership.;

    Abstract : This study investigates the drivers and forms of business model innovation. It is built on the business model innovation typology proposed by Koen et al. (2011), we have developed its dimensions into Hurdle rate, technology, partners value network and customer value network. READ MORE