Essays about: "Telefónica"

Found 4 essays containing the word Telefónica.

  1. 1. "An Analysis of the European Telecommunications Strategic Environment: How Can Strategic Actions Be Defined to Adapt to the New Scenario? A Telefónica Case Study"

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gabriele Luigi Aldo Albini; [2013]
    Keywords : Telecommunications; Strategic Environment Analysis; Eurotariff; Telefónica; NGN.;

    Abstract : This research presents an analysis of the European Telecommunication strategic environment with particular focus on the three macro-changes which have been influencing the recent history of such industry. These are, first of all, the shift from a government-controlled market to a privatized market. READ MORE

  3. 2. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

    University essay from KTH/Industriell Management

    Author : HAZAR KUTAY KIRISCIOGLU; [2013]
    Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

    Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

  4. 3. The study on new service development process in telecom industry: the Telefonica Case Study

    University essay from KTH/Industriell Management

    Author : ouk phavy; [2013]
    Keywords : New Service Development;

    Abstract : The purpose of this thesis is to help Telefonica, a Spanish integrated operator, reduce time-to-market of its new offer or product/service innovation by closely observing and evaluating the current development process of its new offer. The research includes the review of current literature on product and service characteristics and new product and service development model, and participant observation conducted in relevant units actively involved in development process. READ MORE

  5. 4. Telepresence

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Raul Pulido; [2011]
    Keywords : Telepresence; Telefonica; Management;

    Abstract : Telepresence is one of the most promising collaboration tools, it allows companies to have meetings with colleagues and clients on the other side of the world giving the feeling that everyone is in the same room. This promising technology allows companies to cut costs, save time and reduce CO2 emission, using the best technology. READ MORE