Essays about: "Thesis, lifestyle brand"

Showing result 1 - 5 of 19 essays containing the words Thesis, lifestyle brand.

1. 1. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Rebecca Arfwedson; [2021]
   Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

   Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

3. 2. Emotional Durability : Strategies and Future Integration – A Case Study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bjerregaard Jensen; [2021]
   Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

   Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

4. 3. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Amber Esseline Dors; [2020]
   Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

   Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE

5. 4. Branding Snowboarding Lifestyle : A case study of Burton Snowboards’ brand narrative of gender equity

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Laura Muukka; [2018]
   Keywords : Burton Snowboards; lifestyle; fashion; gender equity; branding;

   Abstract : The purpose of this thesis was to find out how snowboarding lifestyle and gender equity are visible in Burton Snowboards’ branding on their Instagram accounts as well as in their retail stores. Thus, the research questions were “How is (snowboarding) lifestyle and gender equity visible in Burton Snowboards’ branding on their Instagram accounts and in their retail stores?” and also, “How does branding differ in the two accounts and in the four stores?” The theory part of this thesis looks into consumer theories, such as branding and marketing communication. READ MORE

6. 5. Managing for sustainable fashion - A comparative review of the Higg Index 2.0 Brand and Retail Module and the UN Sustainable Development Goals

   University essay from Lunds universitet/Miljö- och energisystem; Lunds universitet/Ekosystemteknik (CI)

   Author : Malin Hansson Reuter; Lia Zetterlund; [2018]
   Keywords : UN Sustainable Development Goals; Higg Index; Sustainable Apparel Coalition; LCA; Impact categories; sustainable fashion; CSR; environmental management system; Technology and Engineering;

   Abstract : This master’s thesis investigates sustainability management within a fashion company and how a company could use the sustainability management tool the Higg Index 2.0 Brand and Retail Module to work towards its prioritised UN Sustainable Development Goals (SDGs). READ MORE