Essays about: "Tim Kämpe"

Found 1 essay containing the words Tim Kämpe.

  1. 1. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE