Essays about: "Tim Silverpanda"

Found 1 essay containing the words Tim Silverpanda.

  1. 1. Games and Attitude change : Using the Multiple Identification Theory as a foundation for persuasive games

    University essay from Institutionen för kommunikation och information

    Author : Tim Silverpanda; [2011]
    Keywords : Games; attitude change; serious games;

    Abstract : Persuasive attitude changing games are a growing genre and a powerful tool when wanting to reach out and affect the opinion and attitude of larger groups in society. But how well do persuasive games actually work and can they be improved further? This article studies persuasive computer games and comes up with the proposal of using the Multiple Identification Theory, an established model for attitude change as a foundation for designing persuasive games. READ MORE