Essays about: "Tobias Richter"
Found 1 essay containing the words Tobias Richter.
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1. Influence of Augmented Reality on Purchase Intention : The IKEA Case
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE
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