Essays about: "UGC - authenticity - Product presentation – online visual merchandising"

Found 1 essay containing the words UGC - authenticity - Product presentation – online visual merchandising.

  1. 1. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mareike Leiser; Carola Gensert; [2019]
    Keywords : UGC - authenticity - Product presentation – online visual merchandising;

    Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE