Essays about: "Value-Based Pricing"

Showing result 1 - 5 of 23 essays containing the words Value-Based Pricing.

  1. 1. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  2. 2. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Sheida Ghavamzadeh; [2019]
    Keywords : customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

    Abstract : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. READ MORE

  3. 3. Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Wroblewski; Sven Loss; [2018]
    Keywords : Value-based pricing; customer value; pricing strategy; B2B relationships; Business and Economics;

    Abstract : The aim of this study is to define and conceptualise the dimensions of customer value for value-based pricing strategies within a B2B industrial context. Furthermore, this study advances theory and knowledge in research about pricing and B2B relationships between customers and sellers. READ MORE

  4. 4. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  5. 5. How to utilize a value-based pricing strategy in service contracts : A descriptive case study of how a Swedish pricing consultancy company optimizes pricing of services for its customers

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Cem Aydede; Tunca Turkoglu; [2017]
    Keywords : value-based pricing; pricing strategy; pricing process; service contracts; manufacturing industry;

    Abstract : This paper’s aim is to analyze value-based pricing strategies in service contracts and how they help companies generate sustainable advantages. Scoop of the analysis will be service contracts in manufacturing industry. READ MORE