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1. 1. Consumer Behavior Characteristics in Fast Fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : WANG YINYIN; [2011]
   Keywords : consumer; behavior; fast fashion;

   Abstract : Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the underlying causes that form the behaviors. READ MORE