Essays about: "Website success"

Showing result 1 - 5 of 49 essays containing the words Website success.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

3. 2. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Hoang Dung Nguyen; [2023]
   Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE

4. 3. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Josef Andersson; Max Fremling; [2023]
   Keywords : Machine learning; keyword classification; unbalanced data; word embedding;

   Abstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE

5. 4. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
   Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

   Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

6. 5. SQL injection attacks and countermeasures in PHP, and Cross-Site Request Forgery

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Alexander Sabelström; [2023]
   Keywords : ;

   Abstract : Websites have become a vital tool for any establishment's success. However, all users do not enter websites with good intentions. Two commonly seen website functionalities are a login system and the possibility for users to leave and read reviews. READ MORE