Essays about: "Ráhel Anna Balogh"

Found 2 essays containing the words Ráhel Anna Balogh.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

3. 2. Sustainable web design in the e-commerce sector : Evaluation and proposed improvement of existing guidelines

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Viktorija Bernataviciute; Ráhel Anna Balogh; [2022]
   Keywords : UX design; sustainable web design; sustainable UX; sustainable e-commerce website; sustainable web design guidelines; green web;

   Abstract : In recent years, the web development industry has made websites more sustainable through green hosting and sustainable approaches in both back-end and front-end levels of websites. This study evaluates and aims to improve existing guidelines for designing lower-impact websites in the e-commerce sector. READ MORE