Essays about: "hedonic quality"

Showing result 1 - 5 of 31 essays containing the words hedonic quality.

  1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Ráhel Anna Balogh; Máté Kézy; [2023]
    Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

  3. 2. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  4. 3. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kesavan Madhavan; [2022]
    Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

  5. 4. The Value of School Quality Under Free Choice : An Empirical Study of School Quality on Residential Prices in Västerås, Sweden

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Akarsh Desai; Simon Karlsson; [2022]
    Keywords : Capitalization ; School Quality ; Choice Schools ; Compulsory School ; Hedonic Pricing Model ; Segregation ; Kapitalisering ; Utbildningskvalité ; Fritt skolval ; Grundskola ; Hedonisk Prismodell ; Segregation ;

    Abstract : Education is one of the most important public goods that society can provide, and researchers have since long agreed that schools' performances are capitalized into residential property prices. However, all previous research is based on residential markets where school districts prevail. READ MORE

  6. 5. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE