Advanced search

Found 2 essays matching the above criteria.

1. 1. Comparison of entrepreneurial   establishment in China and Sweden

   University essay from Avdelningen för ekonomi

   Author : Weilong Luo; Xiaoling Ruan; [2010]
   Keywords : Business environment; Legal structure; Establish enterprise; China; Sweden;

   Abstract : Purpose: This thesis aims to research the business environments, entry modes and legal structure, and steps to establish an enterprise in China and Sweden, through the comparison and analysis to provide a clear portrayal and some recommendations for the SMEs who wants to establish the enterprise in China and Sweden, especially for Swedes who want to establish enterprises in China and Chinese who want to establish enterprises in Sweden.   Method: To clarify the characteristics and comparison of establish the enterprise in China and Sweden, this thesis will use inductive method. READ MORE

3. 2. Brand development of H&M

   University essay from Institutionen för ekonomi

   Author : Xiaoling Ruan; Liya Li; [2009]
   Keywords : brand; brand development; H M;

   Abstract : These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfully around the world. READ MORE